For $30 USD a month (or $35 USD a month if you’re not in the United States) you will get a surprise plush toy. You will also receive little fun extras like stickers, buttons, and more. There will only be 30 subscriptions available, since the plushes will be handmade. Subscriptions will open starting on July 25, 2014, with the first wave of 15 available at 8AM EST and the second wave of 15 available at 8PM EST. Be sure to check out My Paper Crane for details and how you can subscribe.
Source: My Paper Crane